Marketing Topics

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• PROSPECTS AND CHALLENGES OF PURCHASING DEPARTMENT IN A MANUFACTURING INDUSTRY (A CASE STUDY OF COCA-COLA BOTTLING NIG. PLC)

•  MARKET SEGMENTATION AS A RECIPE FOR CUSTOMERS’ SATISFACTION (A CASE STUDY OF LABINCO FOOD, NIGERIA PLC)

•  STRATEGIES FOR DEVELOPING AN EFFECTIVE MARKETING PLAN (A CASE STUDY OF PZ COMPANY NIG. LTD.)

•  THE INFLUENCE OF BRANDING, PACKAGING, AND LABELING ON EFFECTIVE MARKETING MANAGEMENT (A CASE STUDY OF GUINNESS NIGERIA PLC
• IMPACT OF PRICING ON CONSUMER BEHAVIOR IN A COMPETITIVE MARKET (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)

• THE PROBLEMS OF DISTRIBUTION STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF WEST AFRICA PORTLAND CEMENT COMPANY)

• MARKETING RESEARCH AS A PANACEA FOR EFFECTIVE PRODUCT DEVELOPMENT AND MANAGEMENT  (A CASE STUDY OF TISCO NIGERIA LIMITED)
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•  THE RELEVANCE OF ADVERTISEMENT IN MARKETING MANAGEMENT  (A CASE STUDY OF COCA COLA NIGERIA BOTTLING COMPANY PLC)

• PROMOTIONAL STRATEGIES AS A PANACEA FOR ENHANCING MARKET EFFICIENCY (A CASE STUDY OF UNILEVER NIGERIA PLC)

•  THE IMPACT OF MARKETING GLOBALIZATION ON SERVICE INDUSTRIES (A CASE STUDY OF UNITED PARCEL SERVICES (UPS)

• THE RELEVANCE OF CENTRALIZED PURCHASING ACTIVITIES IN A MANUFACTURING ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY)

• ADVERTISING AS A STRATEGY FOR INCREASE SALES. (A CASE STUDY OF ONDO STATE INVESTMENT HOLDING COMPANY, AKURE) 

• MARKETING DEPARTMENT. A SECRET OF SUCCESS IN MANUFACTURING COMPANIES. (A case study of Nigeria brewery) 

• THE IMPACT OF ADVERTISING ON INDUSTRIAL MANUFACTURING COMPANY SALES (A CASE STUDY OF TRIPLEX SAFETY CLASS)

•  EFFECT OF ADVERTISING ON CONSUMER BEHAVIOUR (A case study of MTN and Celtel)

•  THE EFFECTS OF PRODUCT PACKAGING ON THE SALES VOLUME OF BUSINESS ORGANISATION (A CASE STUDY OF NESTLE PLC, LAGOS STATE)

•  PACKAGING AS A SILENCE SALESMEN IN A COMPANY. A CASE STUDY OF CADBURY'S PLC, IKEJA LAGOS

•  IMPLICATIONS OF LABOUR TURNOVER IN MARKETING ORGANIZATION (A CASE STUDY OF TOWER ALUMINUM NIGERIA PLC LAGOS)

• MARKETING PLANNING FOR SMALL SCALE INDUSTRY IN ONDO STATE (A STUDY OF MAGAYOL NIGERIA ENTERPRISE)

• MARKETING PLANNING FOR SMALL SCALE INDUSTRIES IN ONDO STATE  (A Study of JAONI (NIG) Limited, Akure)

•  MARKETING CONCEPT, ITS APPLICATION, AND RESULTANT EFFECTS ON CORPORATE PERFORMANCES IN THE BANKING INDUSTRY [A CASE STUDY OF FIRST BANK PLC]

• STRATEGIC MARKETING MANAGEMENT AS A RECIPE FOR SURVIVAL OF SMALL SCALE BUSINESS IN A DEPRESSED ECONOMY (A CASE STUDY OF TISCO NIGERIA LIMITED)

• PROBLEMS AND EFFECTS OF PRODUCT DISTRIBUTION IN NIGERIA (A CASE STUDY OF JOF IDEAL FAMILY FARM OWO)

• THE EFFECT OF SALES PROMOTION ON SALES VOLUME (A STUDY OF JOF IDEAL FAMILY FARM)

• THE EFFECT OF ADVERTISING ON THE SALES OF SOFT DRINKS IN NIGERIA  (A CASE STUDY OF NIGERIA BOTTLING COMPANY, AGIDINGBI  IKEJA)

•  THE CONSUMERS DECISION-MAKING PROCESS (A STUDY OF PURCHASING OF TOOTHPASTE IN OWO LOCAL GOVERNMENT AREA, ONDO STATE)

•  THE EFFECT OF SALES PROMOTION ON SALES VOLUME (A STUDY OF JOF IDEAL FAMILY FARM)

• THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT (A CASE STUDY OF SPRING BANK PLC, AKURE BRANCH)

•  IMPACT OF PRICING ON CONSUMER BEHAVIOUR IN A COMPETITIVE MARKET (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, AKURE DEPOT)

•  PROBLEMS AND PROSPECTS OF DISTRIBUTING FINISHED PRODUCTS (A STUDY OF VITAFOAM DISTRIBUTORS, AKURE)

•  THE EFFECT OF ADVERTISING ON THE SALES OF SOFT DRINKS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, AGIDINGBI  IKEJA, LAGOS STATE)

• THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT (A CASE STUDY OF SPRING BANK PLC, AKURE BRANCH)

•  EFFECTIVE FILLING AND RECORD MANAGEMENT IN AN ORGANISATION (A CASE STUDY OF ONDO STATE WATER CO-OPERATION AKURE)

•  THE ROLE OF MARKETING DEPARTMENT IN BUSINESS ORGANIZATION (A CASE STUDY OF ADO EKITI BRANCH)

• THE IMPLICATION OF MARKETING STRATEGY ON PROFIT MAKING IN A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS) 

• ADVERTISING AS AN EFFECTIVE PROMOTIONAL TOOL FOR ACHIEVING CORPORATE MARKETING OBJECTIVES 

• THE IMPORTANCE OF PACKAGING IN MARKETING OF CONSUMER GOODS AND SERVICES (A CASE STUDY OF CADBURY NIGERIA, PLC

•  THE EFFECT OF PRODUCT PACKAGING ON THE ACHIEVEMENT OF COMPANY’S MARKETING OBJECTIVES (A CASE STUDY OF UNILEVER NIGERIA PLC.)

•  THE IMPLICATION OF MARKETING STRATEGY ON PROFIT MAKING IN A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)

•  AN APPRAISAL OF CONSUMER’S ATTITUDE TOWARDS MADE-IN-NIGERIA GOODS

•  ENHANCING PRODUCT SALES THROUGH MARKETING RESEARCH (A CASE STUDY OF DUNLOP NIGERIA PLC, IKEJA – LAGOS)

•  PROMOTION AS A BASIC MARKETING MIX FOR ORGANISATION EFFECTIVENESS (A CASE STUDY OF GUINNESS NIGERIA PLC

•  IMPACT OF PRICING ON CONSUMER BEHAVIOUR IN A COMPETITIVE MARKET (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, AKURE DEPOT)

•  IMPACT OF PRICING ON CONSUMER BEHAVIOUR IN A COMPETITIVE MARKET (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 

• STRATEGIES FOR DEVELOPING AN EFFECTIVE MARKETING PLAN

•  PROBLEMS AND PROSPECTS OF INTEGRATED MARKETING COMMUNICATION  (A CASE STUDY OF NIGERIA BREWERIES PLC

• EXPORT MARKETING MANAGEMENT POLICIES AND STRATEGIES AS APPLIED BY OIL COMPANIES (A CASE STUDY OF MOBIL OIL NIGERIA LIMITED)

•  STRATEGIES FOR ADVERTISING AND MARKETING OF CONSUMER PRODUCT

• THE IMPACT OF PRICING STRATEGY AS A MEANS OF INCREASING TURNOVER IN A MANUFACTURING ORGANIZATION (A CASE STUDY OF UNILEVER NIGERIAN PLC, APAPA LAGOS)

• THE IMPACT OF ADVERTISING ON THE SALES OF PRODUCTION COMPANY (A CASE STUDY OF JOF IDEAL FAMILY FARM LIMITED

•  THE IMPORTANCE OF PACKAGING IN MARKETING OF CONSUMER GOODS AND SERVICES (A CASE STUDY OF CADBURY NIGERIA PLC LAGOS STATE) 

• THE IMPACT OF DISTRIBUTION AND LOGISTIC MANAGEMENT IN MANUFACTURING INDUSTRY (A CASE STUDY OF COCA-COLA BOTTLING COMPANY

•  THE IMPORTANCE OF PACKAGING IN MARKETING OF CONSUMER GOODS AND SERVICES (A CASE STUDY OF CADBURY NIGERIA PLC LAGOS STATE)

•  DISTRIBUTION STRATEGY AS A MEANS OF ACHIEVING MARKETING OBJECTIVES

•  DISTRIBUTION MANAGEMENT AND LOGISTICS IN MANUFACTURING INDUSTRY (A CASE STUDY OF COCA-COLA BOTTLING COMPANY

• MARKETING STRATEGIES AT DIFFERENT STAGES OF A PRODUCT LIFE CYCLE (A STUDY OF NIGERIAN BOTTLING COMPANY ASEJIRE, IBADAN)

• ADVERTISING AS AN EFFECTIVE PROMOTIONAL TOOL FOR ACHIEVING CORPORATE MARKETING OBJECTIVES (A CASE STUDY OF CADBURY NIGERIA PLC, IKEJA, LAGOS)

• ADVERTISING AS AN EFFECTIVE PROMOTIONAL TOOL FOR ACHIEVING CORPORATE MARKETING OBJECTIVES (A CASE STUDY OF CADBURY NIGERIA PLC, IKEJA, LAGOS)

• STRATEGIES FOR DEVELOPING AN EFFECTIVE MARKETING PLAN (A CASE STUDY OF PZ COMPANY NIG LTD., ILUPEJU, LAGOS STATE)

• THE IMPACT OF PURCHASING ON BUSINESS ORGANIZATION

• THE STRUCTURE CONDUCT AND PERFORMANCE OF THE RURAL CREDIT MARKET IN NIGERIA

•  DISTRIBUTION STRATEGY AS A MEANS OF ACHIEVING MARKETING OBJECTIVES

•  EFFECTIVENESS OF MARKET SEGMENTATION FOR NON-PROFIT MAKING ORGANIZATION

•  PROMOTION STRATEGY: A STRATEGY MARKETING PERFORMANCE IN NIGERIA (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) 

• MARKETING MIX AND THE INDUSTRIAL ORGANIZATIONAL PRODUCT

• THE IMPACT OF DISTRIBUTION CHANNEL IN ACHIEVING CUSTOMER SERVICE DELIVERERS IN A MANUFACTURING FIRM.

• THE IMPACT OF PRODUCT PACKAGING AS A TOOL FOR ACHIEVING COMPANY’S MARKETING OBJECTIVE (A CASE STUDY OF UNILEVER NIGERIA PLC.) 

• MARKETING OF PETROLEUM PRODUCTS AND ITS ROLE IN NIGERIA ECONOMY

• DEVELOPING MARKET FOR PRODUCTS

•  THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT (A CASE STUDY OF SPRING BANK PLC

• CHALLENGES AND OPPORTUNITIES IN MARKETING OF HOTEL SERVICES

•  THE ROLES OF ADVERTISING IN A SMALL BUSINESS ORGANIZATION

•  THE IMPACT OF DISTRIBUTION CHANNEL IN ACHIEVING CUSTOMER SERVICE DELIVERY IN A MANUFACTURING FIRM.

• THE IMPACT OF PURCHASING DEPARTMENT ON A MANUFACTURING COMPANY. (A CASE STUDY OF STANDARD BREWERIES

• DISTRIBUTION AND LOGISTIC MANAGEMENT IN MANUFACTURING INDUSTRY (A CASE STUDY OF COCA-COLA BOTTLING COMPANY)

• THE RELEVANCE OF PHYSICAL DISTRIBUTION OF MARKETING MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIA BOTTLING COMPANY

•  THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT. (A CASE STUDY OF SPRING BANK PLC

• THE IMPACT OF PRODUCT PACKAGING AS A TOOL FOR ACHIEVING COMPANY’S MARKETING OBJECTIVE (A CASE STUDY OF UNILEVER NIGERIA PLC.)

• THE IMPACT OF CAPITAL MARKET ON CAPITAL FORMATION IN NIGERIA BANKS (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

• THE IMPLICATION OF MARKETING STRATEGY ON PROFIT MAKING IN A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)

• AN APPRAISAL OF PRODUCT PRICING TECHNIQUE IN MANUFACTURING COMPANY

• THE IMPACT OF DISTRIBUTION CHANNEL IN ACHIEVING CUSTOMER SERVICE DELIVERY IN A MANUFACTURING FIRM.

• THE STRUCTURE CONDUCT AND PERFORMANCE OF THE RURAL CREDIT MARKET IN NIGERIA 

• DISTRIBUTION STRATEGY AS A MEANS OF ACHIEVING MARKETING OBJECTIVES

• EFFECTIVENESS OF MARKET SEGMENTATION FOR NON-PROFIT MAKING ORGANIZATION 

• PROMOTION STRATEGY: A STRATEGY MARKETING PERFORMANCE IN NIGERIA (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)

• MARKETING MIX AND THE INDUSTRIAL ORGANIZATIONAL PRODUCT

• THE IMPACT OF DISTRIBUTION CHANNEL IN ACHIEVING CUSTOMER SERVICE DELIVERERS IN A MANUFACTURING FIRM.

•  THE IMPACT OF PRODUCT PACKAGING AS A TOOL FOR ACHIEVING COMPANY’S MARKETING OBJECTIVE (A CASE STUDY OF UNILEVER NIGERIA PLC.)

•  MARKETING OF PETROLEUM PRODUCTS AND ITS ROLE IN NIGERIA ECONOMY DEVELOPING MARKET FOR PRODUCTS

• THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT (A CASE STUDY OF SPRING BANK PLC

• THE IMPACT OF PURCHASING DEPARTMENT ON A MANUFACTURING COMPANY. (A CASE STUDY OF STANDARD BREWERIES

•  DISTRIBUTION AND LOGISTIC MANAGEMENT IN MANUFACTURING INDUSTRY (A CASE STUDY OF COCA-COLA BOTTLING COMPANY) 

• THE RELEVANCE OF PHYSICAL DISTRIBUTION OF MARKETING MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIA BOTTLING COMPANY

•  THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT. (A CASE STUDY OF SPRING BANK PLC

• THE IMPACT OF PRODUCT PACKAGING AS A TOOL FOR ACHIEVING COMPANY’S MARKETING OBJECTIVE (A CASE STUDY OF UNILEVER NIGERIA PLC.)

• THE STRUCTURE CONDUCT AND PERFORMANCE OF THE RURAL CREDIT MARKET IN NIGERIA

• ROLES OF MONEY AND CAPITAL MARKET IN INDUSTRIAL FINANCING IN NIGERIA

• THE IMPLICATION OF MARKETING STRATEGY ON PROFIT MAKING IN A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC. LAGOS)

• THE STRUCTURE CONDUCT AND PERFORMANCE OF THE RURAL CREDIT MARKET IN NIGERIA

•  THE IMPACT OF DISTRIBUTION CHANNEL IN ACHIEVING CUSTOMER SERVICE DELIVERERS IN A MANUFACTURING FIRM.